skip to content
Socialnomics : how social media transforms the way we live and do business Preview this item
ClosePreview this item

Socialnomics : how social media transforms the way we live and do business

Author: Erik Qualman
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Database:WorldCat
Summary:
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated  Read more...
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Qualman, Erik, 1972-
Socialnomics.
(DLC) 2012026725
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Erik Qualman
ISBN: 9781118287019 1118287010 9781118282786 1118282787
OCLC Number: 802892036
Description: 1 online resource.
Contents: Foreword --
Acknowledgments --
About this book --
Introduction --
Word of mouth goes world of mouth --
Social media = preventative behavior --
Social media = braggadocian behavior --
What we can learn from politics --
I care more about what my neighbor thinks than what Google thinks --
Death of social schizophrenia --
Winners and losers in a 140-character world --
Next steps for companies and the glass house generation --
Social media rolodex and resources --
Social ROI --
Social success secrets (give them to me now!) --
Blogging : what works --
100+ social media tools --
Making viral videos --
Social media for B2B --
Case studies --
Social analytics: big data and beyond --
Social organizational structure --
FAQs --
Teacher and company resources and exercises --
Socialnomics summary --
Notes --
About the author --
Index.
Responsibility: Erik Qualman.

Abstract:

Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs,  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

"A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing"

 
User-contributed reviews
Retrieving GoodReads reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.