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| Genre/Form: | Biography |
|---|---|
| Additional Physical Format: | Online version: Hennessee, Judith Adler. Betty Friedan. New York : Random House, c1999 (OCoLC)655390518 |
| Named Person: | Betty Friedan; Betty Friedan |
| Material Type: | Biography |
| Document Type: | Book |
| All Authors / Contributors: |
Judith Adler Hennessee |
| ISBN: | 0679432035 9780679432036 |
| OCLC Number: | 39122819 |
| Description: | xvii, 330 p. : ill. ; 25 cm. |
| Contents: | Starting up (where ideas come and how to test them in the marketplace) -- The first catalog (the nuts and bolts of launching a mail-order business) -- If you build it they will buy it (how to buy or manufacture your product) -- Asking for help (the ten commandments of combining a new business with a new family) -- The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it) -- Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask) -- Growing pains (how to raise money and keep the cash flowing) -- Managing chaos (how to handle disasters and other unforeseeable crisi -- count on the!) -- Getting yo yea ( the art of negotiating) -- Going public (IPO the street, a private jet, and realizing your dream). |
| Responsibility: | Judith Hennessee. |
Abstract:
A candid look at the life of the woman who helped to found "three of the most important organizations of the women's movement--NOW, NWPC, NARAL."--Jacket.
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